Security has become more and more commonplace in the modern world. We have it around us every day. At work, employees have ID badges they need to utilize to enter their work offices. Online, people utilize anti-virus and firewalls to prevent unwanted software attacks and loss of valuable data. We use passwords to access websites and services on the Internet that don’t need to be shared. And restaurants and venues have door presence to make sure only valuable guests and paying customers are allowed inside. Security is ubiquitous in modern life versus a random moment or accident. In this same respect, hiring the right security company can make a world of difference in how a business, organization, facility, or program operates securely or at risk. Choose the wrong company, and security can actually become more of a problem with repeat issues. Hire the right company, and the stability and protection can be invaluable in both success of your operation as well as continued growth.

Your primary purpose of hiring a security company is obviously to protect your people, building, and property. However, fundamentally, it’s also putting a sense of trust in a company to provide that protection as well. That takes some faith. Simply contracting with another business is not enough. There are lots of companies that title themselves “security” firms. However, you have to pick one of them and then trust them to follow through without question, even when you are most vulnerable and they know it. That takes faith.

In this article, we share our experience and review all the things you need to consider when choosing the best security company in New Zealand.

The Four Primary Aspects of Good Security: Your Foundational Layer

To make sure you’re choosing the right security company when it matters the most for you, four elements need to be in place for your own client protection.

1. Solid Security Reputation

The first element is a solid security reputation. This is the name and history of the security company based on its successful performance providing similar services for clients that have come along before you. Regardless of how long a company has been operating, if it doesn’t have a good reputation as a security company that delivers, it’s no better than one with no experience at all. It might even be worse. However, clients won’t get a full understanding of a security company’s reputation without asking about them. Clients screening potential candidates have to be willing to ask questions ranging from the background, to history, to experience to credibility and reference. That means talking to the security company alone is not reasonable; a client has to be willing to do some homework and talk to multiple sources of information to get a good picture of a candidate’s reputation. Ideally, the entire spectrum of sources should be glowing about the candidate. If the results are mixed, then the reputation is not that good, even if the company’s marketing or sales pitch says otherwise. Reputation is the company meeting the call of a bluff; they can delivery and show proof of their quality.

Solid Security Reputation

2. Experience

The second factor comes with experience. A robust level of experience doesn’t happen with training and certifications alone. Instead, a solid security company has worked on different projects and environments, and that combination of knowledge, time, application, and scenarios starts to build into a library of knowledge that can be referenced in how to deal with new situations. You want a company that has a variety of tenures with buildings, outdoor applications, varying perimeters, different crowd types and scenarios, and security challenges. That robust library of experience pays off, and companies that can rely on these mental resources are able to perform far better than companies that are very one-sided in their history or have little practice at all.

3. Integrity

Integrity is the third aspect. In the security world, this aspect is often associated with professionalism. However, integrity in a security company is actually something more. It’s a combination of ethics, skill, training, commitment, discipline, and performance. Altogether, integrity is a service that puts taking care of the client above anything else, even profit as a business. That’s the kind of security service that people want to have for their protection in an ideal situation. Without integrity, the security provided is meaningless because it can be compromised at any time. Very few security companies have a fully-developed sense of integrity. It comes with time, experience, and history. Many are working their way to achieving it, and some never get started at all. The client’s challenge is to find the security company with integrity established, and it becomes evident when the security provider can show without a question the ability to meet every need of the client’s protection, even those not thought of yet.

4. Compatibility

Compatibility is the fourth aspect. Many would love to have the best security possible working for them, but it’s not affordable. Other clients want security that can travel with them and adjust to mobile needs, but not every company works in this format. So, compatibility with the client’s needs matter just as much as the other factors because without it the security is meaningless; it doesn’t exist on a practical level if the option is the best available.

The Next Layer Involves Skill-Based Criteria

With the four aspects above in place, the skillsets and practical aspects of a security company come into play as well. These are oftentimes the criteria most people are familiar with because they translate to how other companies are evaluated. However, skilling the four aspects above and going straight to the skillsets can be a mistake. The four aspects above have to be the foundation for a decision first, the Do-Not-Past-Go threshold that must be met first before even getting into desired skills. If a security company can’t meet the four above aspects, then they should be passed over. Not doing so can lead to very serious mistakes that only get discovered in the worst possible situations, a security breach.

The skillset of a qualified security company should meet the following criteria as well, which can oftentimes be the defining issues between two good candidates and what separates a good choice from the best choice for a client.

A Sense of Trust

A Sense of Trust

The responsibility of the safety of your facility or property will be in the hands of your security team. That means your own organizational reputation and legal position will be in their hands as well, depending on the security actions taken or not during the event. So, when hiring a security firm, you need to know that they will be professional from the start and through the entire service, not sporadically. Your selection process and interview for a candidate provides a key opportunity to avoid sketchy choices; if your gut is telling you something is being oversold or over-promised, then you’re better off moving on to another selection versus the one in front of you. Trust your gut. If you don’t have complete faith in the choice of the security company hired when made, then you’re taking a gamble with your protection and safety. Believe it or not, your brain picks up far more signals than what you see or hear alone. So use it to your advantage when interviewing prospects.


Depending on the security services to be provided, the firm you pick may be required to have specific licenses in place and current in terms of status. You don’t want to find this out after the fact when they make a mistake and do something without that regulatory approval in place. You as the hiring party could be held responsible as well. So, where your security needs more than just a presence, i.e., serious or even lethal force, you need to make sure the licenses for such are in place, period. There is no second-guessing on this matter. If you’re not sure what licenses to check for, take some time to consult with a criminal law attorney so that you are fully versed on the requirements under New Zealand law. Don’t take a company’s word for it. Do your own research independently. A simple consultation on the matter with a licensed barrister is simple, low cost, and might even be provided for free as the answer is very straightforward to research legally.

Proof of Specialization

A closed facility can be very different from one with a high amount of traffic on a daily basis. A night club can be a very different crowd than that of a concert, and again the difference can be significantly different from a school. The company you choose should have a history as well as a roster of experience dealing with the type of facility you want services for. Many security companies will say they have the experience, only for a client to find out the provided staff have never really been exposed to a given type of service scenario. Make sure the experience offered is real and verifiable. Check on a company’s references and past work to be sure. Certifications and proof of objective validations can support specialization training as well. Security companies that have a high level of ongoing training, both in people management as well as security hard-skills, oftentimes perform far better as a security service than those who do not and simply rely on brawn or numbers alone.

Client Perspectives

On the subject of references, a security company that can’t provide references of prior successful work should be passed over. It signals a lack of experience as well as a lack of successful completion of projects. Ideally, the company you should have no problem providing good references, both recent and long-term. Ideally, you want a mix, clients who have just tried the company for the first time as well as those who keep calling the company back repeatedly. The opportunity also gives you information about nuances, how the security company behaved with challenges in the view of a different party than the security company itself. That includes how the company realized risks and compensated for them as well. Again, without a good history, it’s a big blazing flag that the candidate needs to be avoided. They might be viable in a few years forward, but in the immediate term, they are not ready. Some don’t think that client perspectives count as a skill, but in reality, security companies that have achieved a high level of customer satisfaction are realizing the fruit of social and service skills that matter most for those clients. They have found the ideal combination of service delivery, communication, support, and performance that their clients are looking for. And that matters a lot when it can be repeated consistently versus just being a flash in the pan.

Levels of Security Involved

Levels of Security Involved

There are different gradations of security. At the most basic level, security involves a presence alone. Just the visibility of a security guard can be a big deterrent because observation makes people more careful. From there, security rises in levels of control. Eventually, there is a difference between armed security and unarmed security. Assuming that one needs armed service, the intensity of the service requires better planning and more care. Again, once security is engaged, the client is as much responsible for the actions of the guards and officers involved as the direct employer security company. However, these services can be essential when dealing with notable safety risks or high-value people and assets being involved with the event. In any situation involving weapons, the security service must be licensed and up to date on their regulatory approvals and training, period.

Size and Population of the Security Zone

This is probably the biggest factor affecting your choice of company to handle your security needs. The size and scale of your facility or security zone can simply outclass some companies by the sheer numbers of people involved or space to be covered. You need a company that can handle both the numbers as well as the scale of variability in issues present. Experience matters a lot in these situations. For example, many pubs in England and similar make sure they have their most experienced bouncers working security at the door during the most popular nights. It’s not because they need the roughest players; they need the best experience to handle the sheer scale of different situations that can happen all in one night at the same location. Companies that are not capable of taking on such a load should be avoided. It’s an almost predictable problem trying to match up an inexperienced company with a large-scale security challenge and a high amount of traffic being present.

A Well-Established New Zealand Answer for Robust Security Support

Frontline Security is not a new player in the New Zealand security market. Having been established in 2015, the company started small, worked its way up learning the ropes, and built on experience heavily. Today, Frontline Security provides a client with a 100-strong team of security professionals who can handle both temporary as well as ongoing security support for facilities, indoor/outdoor zones, mixed-use campuses, and more. For a full spectrum event need, Frontline Security is available. Their performance is proven through history, reference, and well-trained application. For New Zealand, Frontline Security provides one of the best choices of ongoing security service available in 2021.